K-POP

K-POP

K-pop (Korean: 가요, Gayo) (an abbreviation of Korean pop or Korean popular music) is a musical genre consisting of electropop, hip hop, pop, rock, and R&B music originating in South Korea. In addition to music, K-pop has grown into a popular subculture among teenagers and young adults around the world, resulting in widespread interest in the fashion and style of Korean idol groups and singers.

Through the presence of Facebook fan pages, availability on iTunes, Twitter profiles, and music videos on YouTube, the ability of K-pop to reach a previously inaccessible audience via the Internet is driving a paradigm shift in the exposure and popularity of the genre. South Korean popular culture is today serving as a major driver of youth culture all across the Pacific Rim, with special reference to mainland China, Hong Kong, Japan, Taiwan and Vietnam. The genre is currently moving towards a position in the region, similar to that of American music in Europe during the 1980s and 1990s.


History

1990s: Conception and industrialization

The debut of Seo Tai-ji & Boys in 1992 was a turning point for popular music in South Korea, incorporating elements of rap rock and techno. Hip hop duos such as Deux were also popular in the early 1990s.

The founding of South Korea's largest talent agency, S.M. Entertainment, in 1995 by Korean entrepreneur Lee Soo Man led to the first K-pop girl groups and boy bands. By the late 1990s, YG Entertainment, DSP Entertainment, and JYP Entertainment had burst onto the scene and were producing talent as quickly as the public could consume it.

Groups such as, S.E.S., Fin.K.L, H.O.T, Sechs Kies, G.o.d. and Shinhwa had huge success in the 1990s. Also during this period was the emergence of hip hop and R&B music in Korea, leading to the success of artists including Drunken Tiger.

2000s: Globalization

Today, apprenticeship is the universal strategy for nurturing girl groups, boy bands, and solo artists in the K-pop industry. To guarantee the high probability of success of new talent, talent agencies fully subsidize and oversee the professional lives and careers of trainees, often spending in excess of $400,000 to train and launch a new artist. Through this practice of apprenticeship, which often lasts two years or more, trainees hone their voices, learn professional choreography, sculpt and shape their bodies through exercise, and study multiple languages all the while attending school.

Many idol groups and solo acts, including TVXQ, SHINee, MBLAQ, BoA, 2pm, Super Junior, SS501, BIGBANG, 2NE1 , U-Kiss, Kara, and Girls' Generation began targeting the Japanese market. The group members conduct interviews and sing in Japanese.

K-pop is steadily gaining influence in foreign markets outside of Asia, most notably in the United States, Canada, and Australia. In 2001,

Kim Bum Soo became the first Korean singer to place on the U.S. Billboard Hot 100 chart with his single, "Hello Goodbye Hello". In a push to further globalize the genre, K-pop artists are increasingly working with talent outside of Korea. In the United States, Korean artists are touring with groups such as the Jonas Brothers and collaborating with well-known producers including Kanye West, Teddy Riley, Diplo, Rodney Jerkins, Ludacris,  and will.i.am.

By 2011, K-Pop had become popular in Japan, Malaysia, the Philippines, Indonesia, Thailand, Taiwan, Singapore, France, China, Canada and the United States (including Puerto Rico).

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